Sala Creative Playbook

Hey Creative Stars! 🌟We're super excited to have you onboard for our Sala campaign! We can't wait to see your unique spin on showcasing our towels. Below, you'll find some key features and ideas to get you started, but remember, we're all about seeing your personal flair shine through! 🎉

Key Features to Highlight in Your Content:

  • An elastic top to keep it from slipping or sliding.

  • Strings at the bottom to secure it perfectly in place.

  • Super soft material that feels like a dream.

Additional Guidance:

  • Setting the Scene: Kick things off by showing how you set up your Sala towel for some serious relaxation or fun.

  • Weather is important: Please film on a SUNNY day.

  • Product Names: The white towel is Coastal Cloud and the earthy tan is Caramel Coast.

  • Video Magic: We're looking for vertical vibes optimized for TikTok, Reels, or Instagram Stories. If you're posting on your channels, feel free to use your favorite beats, but please also send us a no-music version.

  • Built to Last: Emphasize its durability and how it stays fresh wash after wash. (This is not required)

What to Skip:

  • Please avoid adding text or watermarks that could distract from the beauty of your content.

  • Unboxing content

Inspiration Station:

Below is some content from the past, but we're all about innovation. Feel free to explore and create content that's authentically you!

Can't wait to see what you come up with. Let your creativity flow and show us how Sala fits into your world! If you have any questions, we're here for you.